There’s something about this time of year—the space between Christmas and New Year—that feels like one big, collective exhale. The decorations are still up, leftovers are still in the fridge, and there’s this gentle pause before we flip the calendar and dive into something new.
It’s the perfect time to reflect—not in a dramatic, “Let me reinvent my life” kind of way, but in a softer, “What did I learn, and how can I carry it forward?” kind of way.
This year running The Momtastic Studio has been a mix of late nights, quiet victories, and moments of wondering, “Is this even working?” But every step—every sale, every stumble, every tiny win—brought me something valuable.
So, before we step into 2025, I wanted to share 11 lessons I’m carrying with me. Whether you’re crafting, running your own creative business, or just dreaming about starting something new, I hope you’ll find something here that resonates.
1. Time Is Your Most Precious Material—Use It Intentionally
Time doesn’t stretch. It doesn’t double itself when your to-do list grows, and it doesn’t pause when you’re deep in creative flow. This year, I learned that protecting my time isn’t just about productivity—it’s about respect. Respecting the hours I set aside for creating, for connecting, and, most importantly, for resting. Some of my best work came from moments when I intentionally carved out time instead of trying to squeeze creativity into leftover scraps of the day.
2. Some Products Will Shine, and Others Won’t—And That’s Perfectly Fine
Not every product becomes a bestseller. Some designs quietly wait in the shop, barely noticed, while others take off unexpectedly. And that’s okay. Every product has a purpose, even if it’s just to teach me something new about my audience, my timing, or my own creative instincts. I’ve realized that success isn’t measured by one product’s performance but by the whole body of work and the stories behind each creation.
3. Perfectionism Steals More Than It Gives
I used to think that if I could tweak one more thing, adjust one more detail, or wait just a little longer, my work would finally be perfect. But perfect is an illusion, and it’s a sneaky one. This year, I let go of the idea that every product, every email, every launch needed to be flawless. The designs that brought me the most joy weren’t perfect—they were finished, out in the world, and making someone happy.
4. Rest Isn’t Optional—It’s Where Creativity Grows
There were days this year when I hit a creative wall so hard it felt like I’d never have another good idea again. Those were the days I needed rest—not guilt, not pushing harder—just simple, restorative rest. Some of my best ideas didn’t come when I was staring at my computer, trying to force inspiration. They came when I was out for a walk, reading a book, or simply stepping away. Rest isn’t a reward for working hard—it’s the soil where creativity grows.
5. The Small Wins Are the Ones That Keep You Going
It’s so easy to overlook the small wins when you’re chasing the big milestones—the bestseller, the viral post, the record-breaking month. But the moments that kept me going this year weren’t the grand ones; they were the quiet ones. The kind words from a customer, the first sale of a new product, the feeling of pride after finishing something I loved—those moments mattered more than I realized.
6. Other Creators Aren’t Your Competition—They’re Your Community
One of the best surprises this year was how much joy I found in connecting with other creators. Sharing tips, swapping stories, and realizing that we’re all figuring this out one day at a time—it’s been one of the most refreshing parts of this journey. It’s easy to slip into comparison, but the truth is, there’s enough space for all of us. Every time I reached out, every time I supported someone else, it felt like planting seeds in a garden we all get to share.
7. Your ‘Why’ Is the North Star When Things Get Tough
When sales slowed, when ideas felt stale, and when doubt crept in, I kept coming back to my why. For me, it’s about creating art that brings joy—not just for my customers but for me, too. It’s about being part of a community of crafters who understand the highs and lows of this creative life. Knowing why I started gave me clarity on the hard days and kept me moving forward when it felt easier to stop.
8. Feedback Isn’t an Attack—It’s a Shortcut to Growth
There was a time when feedback—no matter how kindly delivered—felt like criticism. But this year, I started seeing feedback differently. Every comment, every suggestion, every honest opinion was an opportunity to improve something, to refine my work, or to see it from another perspective. Feedback isn’t about pointing out flaws—it’s about uncovering opportunities to grow.
9. Trends Are Fun, but Your Style Is What Makes You Stand Out
Trends are like glitter—fun, shiny, and easy to sprinkle into your work. But the designs I’m most proud of? They weren’t built around trends. They came from leaning into what felt mine. Trends can guide and inspire, but your style—your unique creative voice—that’s what leaves a lasting impression.
10. Done Is Always Better Than Perfect (Yes, It’s Worth Saying Twice)
I know, I already mentioned perfectionism, but it’s worth repeating because it’s something I had to learn over and over again this year. The scariest part is always hitting publish. But every time I did, something good came from it. Finished is always better than perfect, and showing up—flaws and all—is what keeps the momentum going.
11. It’s Okay to Evolve—Your Business, Your Goals, and Even Your Dreams
At the start of the year, I had a very specific idea of what The Momtastic Studio was supposed to look like. But businesses, just like people, are allowed to grow and change. This year, I let go of ideas that no longer fit, made space for new ones, and learned to trust the messy middle. Growth isn’t failure—it’s proof that you’re still showing up.
Looking Ahead to 2025
This year wasn’t perfect, but it was meaningful. It was full of lessons, tiny joys, and moments that made me pause and smile.
If I could share one final thought as we close out 2024, it’s this: Keep going. Whether you’re creating, dreaming, or just figuring it all out day by day—keep showing up.
Aine Austria is a content creator, freelancer, entrepreneur, essential oils educator, nacho lover, and mom to an adorable daughter. She helps aspiring mom bloggers and entrepreneurs launch their blog, alongside other money-making opportunities. Aine believes that everyone has a story to tell and that their experiences and talents can be shared with the world.
Aine’s passion for writing and sharing her knowledge with others started at a young age. Growing up, she always loved to read books, write stories, and express herself through words. She strongly believes that moms can still pursue their dreams and passions while raising a family, and she aims to inspire other moms to do the same through her work.
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