Content is King – We’ve heard it a thousand times. Internet marketers, including website owners have been relying on article submission and posting fresh and unique content to keep up with the rankings. Whilst there is nothing wrong with this strategy, many still fail to promote their website through this method.
Does it Really Work?
If content does matter, why do many websites still fail? How come others rank better than the others considering the fact that they have fewer content that has been published? By now, you should have figured out that Google is tricky – it isn’t about the quantity of articles you’ve published. The number of posts you have on your site doesn’t matter at all! What matters most is the “quality” of the content that you’ve published.
Where you have posted the content matters a lot too!. If you’ve been doing guest posts, article submissions and tiered blog networking, you have to always remember that authority sites weigh better when it comes to rankings.
SEO is Dead Isn’t It? Why Does Content Marketing Still Matter?
Partly, SEO isn’t dead. It just became more clever than before. Webmasters can’t easily figure out the algorithms, and there’s no specific pattern to follow at this point. This time, Google pays more attention on content that captures the interest of the readers, rather than those with a bunch of backlinks. Authority matters – the more readers the site gets, the better the chances that it ranks well in search engines. Honestly, speaking, there is no better internet marketing strategy at this point than content marketing – you just have to do it the right way.
All These Years, You‘ve Been Doing it the Wrong Way
Why isn’t your website / business ranking good enough in search engines? You might want to reconsider the strategies that you’ve been using. Are you publishing recycled content over and over again? Where do you post your articles? Do you update your blog or website on a regular basis? Remember, seeing results and determining a website’s success doesn’t happen overnight. Don’t expect to see a sudden increase in your site’s statistics in a couple of months, weeks or days. It may be a long process and you have to continuously doing what you have started. Many people give up easily after not seeing results after a couple of months, and this is where the mistake all begins. If you are really interested in content marketing, a constant stream of content should be published, relevant to the site’s niche, capturing the readers’ interest. This is where you should start concentrating on.
You’re writing content because you want to impart knowledge, not because of money. Primarily, everybody wants to turn their content into money – but if you keep this mindset, you won’t succeed. If you write content to entertain people, share knowledge and sincerely give everyone else relevant information, you’ll notice that your site starts to rake more visitors, which eventually means more $$$ rolling into your bank account.
I Don’t Know How to Write! I Don’t Even Have the Time to Perform a Thorough Research
I have to admit – coming up with unique, relevant and informative content isn’t something everyone can do. At times, website owners do not even have the time to perform the research and write content because they have a business to run. In times like these, it doesn’t hurt to find an article writing service that you trust.
Some people are afraid to buy articles simply because they think it’s too costly. Think of it as an investment. In the long run, you’ll greatly benefit from it. You’ll see your business growing without having to exert too much effort on extensive research and writing content that you don’t have the time to write.
To give you peace of mind, I’ve written a blog post on how to find the right article writing service for your business / niche.
Aine Austria is a content creator, freelancer, entrepreneur, essential oils educator, nacho lover, and a mom to an adorable toddler.