With women in the workforce at an all-time high, there has been a huge growth in female influencers. The blogosphere is full of moms who have carved out their own niche and are now being seen as experts in their field. As more businesses want to reach this demographic, it’s important for them to know how to work with these social media rockstars. This article will outline some best practices for marketing your brand through mom influencers.
Before we dive deeper, here’s a simple question: why work with mom influencers? There are many reasons why brands should be working with mom bloggers. To start, moms influence 86% of household spending decisions, mainly because they make the majority of purchasing decisions… According to this digital survey by On Blast Bloggers, “68% of bloggers said that they’ve influenced their spouse or significant other’s purchases at least once in the past.” According to AdWeek, “mommy bloggers often have control of a product’s messaging before it reaches the outside world” and “83 percent of women aged 35-44 read blogs for product recommendations.”
Additionally, it is less complicated working with a mom for influencer marketing because there are fewer restrictions compared to other influencer categories, such as student-athletes. According to a Business Insider Influencer News post, most colleges today have started to implement measures to limit the number of endorsement and marketing agreements that student-athletes are allowed to sign.
Don’t underestimate the convincing powers of a woman. Kayla Williams, for instance, is a pastor and religion and faith influencer. Although most of her content is centered on religion, travel, and beauty, she has tapped into a new audience the moment she became a mom, opening new opportunities for her and brands alike. Some of her recent Facebook videos have been about her pregnancy journey, PCOS, and other related challenges and surprises motherhood came in with.
Best Practices To Follow When Working With a Mom Influencer
Follow the Rules Laid Out by the Blogger
If you’re working with a blogger, they will most likely have some ground rules for how your product can be promoted. For example, if you want to send an item for review, the blogger may ask that you provide high-resolution images of the product and also supply measurements so she knows exactly what she’s getting in advance. Stay within the box, and don’t try to send an item with a specific expectation of what the review will say. Some bloggers may choose not to accept your product if you do this, and others may return it to you without writing a post. If there are any special rules that the blogger has laid out, make sure you follow them carefully.
Fill Their Content with Useful Information
Your goal when marketing your brand is to help reach new people. If they’re writing a review of your product, make sure that you add some information about your product that isn’t already on the website. This will add value to the post, and help you reach a new audience with your message.
Always Be Yourself
When you start working with a mom blogger, they will most likely want to get to know you and your brand. Let them! Don’t try to be something you’re not because it will show through in the long run. If anything, this personal connection is what will help your product gain traction among its audience.
Always Offer Incentives
While blogger outreach shouldn’t be focused on the incentive, offering an awesome product for free can help you get in touch with bloggers. Make sure that what you are sending is relevant to their blog and something they will want to use. If possible, send a little extra so it’s clear that you’re doing this out of goodwill. Although there are some great mom bloggers out there who will only accept products that they truly believe in, many of them may take a product if it’s sent as an incentive.
Benefits Of Hiring A Mom Influencer
1. Increased Brand Awareness.
When a mom blogger talks about your product to her audience, this will help increase awareness about your brand. This is because most of these bloggers have followers who trust their opinion and look to them for guidance when making purchasing decisions.
2. Customer Loyalty.
Your customers will begin to trust the blogger’s opinion about your product, and this will help them feel more confident in making a purchase. This is helpful because people are more likely to buy something that they know someone else has bought before them.
3. Increased Sales.
As you continue working with more social media influencers, their audience will get used to seeing your product being mentioned. This will lead to more sales because the audience is familiar with the product and knows where they can get it.
Influencer marketing is a relatively new way of reaching customers in an authentic, organic fashion. By leveraging the power of social media influencers such as mom bloggers, you can increase your brand’s awareness and customer loyalty while also driving increased sales. Share your stories working with these types of influencers for your business in the comments below!
Aine Austria is a content creator, freelancer, entrepreneur, essential oils educator, nacho lover, and mom to an adorable daughter. She helps aspiring mom bloggers and entrepreneurs launch their blog, alongside other money-making opportunities. Aine believes that everyone has a story to tell and that their experiences and talents can be shared with the world.
Aine’s passion for writing and sharing her knowledge with others started at a young age. Growing up, she always loved to read books, write stories, and express herself through words. She strongly believes that moms can still pursue their dreams and passions while raising a family, and she aims to inspire other moms to do the same through her work.
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